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Google Ads/PPC
Curriculum
6 Sections
6 Lessons
6 Weeks
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1️⃣ Google Ads Fundamentals
+ Understanding Paid Search Advertising + How Google Auction System Works + Types of Google Ads (Search, Display, Shopping, Video, Discovery)
2
1.1
Google Ads Fundamentals
1.2
Quiz – Google Ads Fundamentals
1 Question
2️⃣ Campaign Creation & Setup
+ Keyword Research & Selection (High-Intent Keywords) + Ad Group Structuring for Maximum CTR + Writing High-Converting Ad Copies
2
2.1
Campaign Creation & Setup
2.2
Quiz – Campaign Creation & Setup
1 Question
3️⃣ Advanced Targeting & Bidding Strategies
+ Manual vs Automated Bidding + Location, Device, and Audience Targeting + Negative Keywords Optimization
2
3.1
Advanced Targeting & Bidding Strategies
3.2
Quiz – Advanced Targeting & Bidding Strategies
1 Question
4️⃣ Conversion Tracking & Analytics
+ Setting up Google Tag Manager and Conversion Goals + Analyzing ROI and campaign performance + Data-driven decision-making for scaling ads
2
4.1
Conversion Tracking & Analytics
4.2
Quiz – Conversion Tracking & Analytics
1 Question
5️⃣ Remarketing & Advanced Tactics
+ Creating remarketing audiences for repeat conversions + A/B testing ads for better results + Landing page optimization for higher ROI
2
5.1
Remarketing & Advanced Tactics
5.2
Quiz – Remarketing & Advanced Tactics
1 Question
6️⃣ Google Ads Certification Preparation
Mock tests and guidance to become a Google Certified Ads Expert.
2
6.1
Google Ads Certification Preparation
6.2
Quiz – Google Ads Certification Preparation
1 Question
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