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Email Marketing
Curriculum
7 Sections
7 Lessons
4 Weeks
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1️⃣ Introduction to Email Marketing
Understand its role in digital strategy and customer journey.
2
1.1
Introduction to Email Marketing
1.2
Quiz – Introduction to Email Marketing
1 Question
2️⃣ Building a Targeted Email List
Learn ethical lead-generation and audience segmentation.
2
2.1
Building a Targeted Email List
2.2
Quiz – Building a Targeted Email List
1 Question
3️⃣ Email Design & Content Writing
Write subject lines and body content that boost open rates by 50% or more.
2
3.1
Email Design & Content Writing
3.2
Quiz – Email Design & Content Writing
1 Question
4️⃣ Email Automation
Set up trigger-based campaigns that work 24/7 to drive conversions.
2
4.1
Email Automation
4.2
Quiz – Email Automation
1 Question
5️⃣ Deliverability & Spam Filters
Ensure emails land in inboxes, not junk folders.
2
5.1
Deliverability & Spam Filters
5.2
Quiz – Deliverability & Spam Filters
1 Question
6️⃣ Analytics & Optimization
Track open rates, CTR, conversions, and scale successful campaigns.
2
6.1
Analytics & Optimization
6.2
Quiz – Analytics & Optimization
1 Question
7️⃣ Real Projects
Work on live client projects, boosting your portfolio for job placements or freelancing gigs.
2
7.1
Real Projects
7.2
Quiz – Real Projects
1 Question
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