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E-Commerce Marketing
Curriculum
6 Sections
6 Lessons
8 Weeks
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1️⃣ E-Commerce Fundamentals
+ Understanding online retail models (B2B, B2C, D2C). + Building a profitable E-commerce business plan.
2
1.1
E-Commerce Fundamentals
1 Hour
1.2
Quiz – E-Commerce Fundamentals
1 Question
2️⃣ E-Commerce Store Creation
+ Shopify & WooCommerce store setup. + Product listing optimization for high conversions.
2
2.1
E-Commerce Store Creation
1 Hour
2.2
Quiz – E-Commerce Store Creation
1 Question
3️⃣ Marketplace Selling
+ Selling on Amazon, Flipkart, and Meesho. + Advanced Amazon PPC strategies to rank products faster.
2
3.1
Marketplace Selling
1 Hour
3.2
Quiz – Marketplace Selling
1 Question
4️⃣ E-Commerce SEO & Ads
+ Ranking your store on Google search (SEO). + Running high-ROI ads on Google, Meta, and marketplaces.
2
4.1
E-Commerce SEO & Ads
1 Hour
4.2
Quiz – E-Commerce SEO & Ads
1 Question
5️⃣ E-Commerce Analytics & Automation
+ Understanding sales funnels and customer journey mapping. + Data-driven decision-making to reduce costs and boost sales.
2
5.1
E-Commerce Analytics & Automation
1 Hour
5.2
Quiz – E-Commerce Analytics & Automation
1 Question
6️⃣ Scaling Your Store
+ Inventory management, logistics, and payment gateways. + Email & WhatsApp marketing for repeat customers.
2
6.1
Scaling Your Store
1 Hour
6.2
Quiz – Scaling Your Store
1 Question
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