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Analytics & Data Driven Marketing
Curriculum
8 Sections
8 Lessons
6 Weeks
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1️⃣ Marketing Analytics Fundamentals
Understanding KPIs, metrics, and performance measurement.
2
1.1
Marketing Analytics Fundamentals
1 Hour
1.2
Quiz- Marketing Analytics Fundamentals
1 Question
2️⃣ Google Analytics (GA4)
Tracking user behavior, setting up events, analyzing traffic flow.
2
2.1
Google Analytics
1 Hour
2.2
Quiz – Google Analytics
1 Question
3️⃣ Data Visualization & Dashboards
Turning raw numbers into actionable insights.
2
3.1
Data Visualization & Dashboards
1 Hour
3.2
Quiz – Data Visualization & Dashboards
1 Question
4️⃣ Customer Segmentation & Targeting
Using data to personalize campaigns for better conversions.
2
4.1
Customer Segmentation & Targeting
1 Hour
4.2
Quiz – Customer Segmentation & Targeting
1 Question
5️⃣ A/B Testing & Experimentation
Making data-backed decisions to increase sales and leads.
2
5.1
A/B Testing & Experimentation
1 Hour
5.2
Quiz – A/B Testing & Experimentation
1 Question
6️⃣ Predictive Analytics
Using data modeling and AI tools to forecast customer behavior.
2
6.1
Predictive Analytics
1 Hour
6.2
Quiz- Predictive Analytics
1 Question
7️⃣ ROI & Attribution Modeling
Identifying which channels deliver the highest returns.
2
7.1
ROI & Attribution Modeling
1 Hour
7.2
Quiz – ROI & Attribution Modeling
1 Question
8️⃣ Big Data in Marketing
How leading brands like Amazon & Netflix use data for marketing dominance.
2
8.1
Big Data in Marketing
1 Hour
8.2
Quiz – Big Data in Marketing
1 Question
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